{"id":20068,"date":"2022-05-04T12:57:35","date_gmt":"2022-05-04T12:57:35","guid":{"rendered":"https:\/\/moderakoopia2.salesdom.ee\/automotive\/raido-toonekurg-autoturg-2022-i-kvartalis-ameerika-maed-teadmata-kas-oled-tipus-voi-pohjas\/"},"modified":"2024-02-23T06:37:09","modified_gmt":"2024-02-23T06:37:09","slug":"raido-toonekurg-autoturg-2022-i-kvartalis-ameerika-maed-teadmata-kas-oled-tipus-voi-pohjas","status":"publish","type":"post","link":"https:\/\/moderakoopia2.salesdom.ee\/et\/automotive\/raido-toonekurg-autoturg-2022-i-kvartalis-ameerika-maed-teadmata-kas-oled-tipus-voi-pohjas\/","title":{"rendered":"Raido Toonekurg: Autoturg 2022 I kvartalis \u2013 Ameerika m\u00e4ed teadmata kas oled tipus v\u00f5i p\u00f5hjas!"},"content":{"rendered":"\n
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Raido Toonekurg<\/figcaption><\/figure>\n\n\n\n

Eesti autoturul langes uute s\u00f5iduautode registreerimine v\u00f5rreldes aastatagusega 9,4%. Kokku j\u00f5udis klientideni 5191 uut s\u00f5iduautot. Alati on esimene kvartal hea number, et kui korrutada see 4-ga saaksime justkui kogu aasta m\u00fc\u00fcgi. Sellel aastal v\u00f5iks siis justkui aasta m\u00fc\u00fck ulatuda \u00fcle 20 000 \u00fchiku ja Eestis on j\u00f5utud ka 30 000 \u00fchikuni aastas. See aasta on siiski suhteliselt prognoosimatu tulenevalt erinevatest asjaoludest.<\/p>\n\n\n\n

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S\u00f5ja m\u00f5jud \u2013 l\u00fchikesed ja pikad<\/h2>\n\n\n\n
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24.veebruar on Eesti jaoks t\u00e4htis p\u00e4ev ning sellest aastast on see ka maailma jaoks t\u00e4htis p\u00e4ev. K\u00f5igepealt j\u00f5udsid autoturule s\u00f5ja esmased m\u00f5jud. See t\u00e4hendab, siis et inimesed on shokis ning peatud uute autode ja muude pikemajaliste kaupade ostmine. Algatuseks ei saa keegi aru, et mis n\u00fc\u00fcd edasi. Eesti autom\u00fc\u00fcjate hinnagul kestis s\u00f5jam\u00f5ju umbes 3-4 n\u00e4dalat ehk siis periood millal kliendid ei ostnud autosid ning ei teinud uusi tellimusi. Praeguseks on esimesest shokist \u00fcle saadud ning liigutakse autode ostmisega edasi.<\/p>\n\n\n\n

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Pikemaajalist m\u00f5ju on v\u00e4ga raske kui mitte \u00f6elda v\u00f5imatu hetkel hinnata. Autotootmine on valdkond, mida m\u00f5jutab toorme ja v\u00e4ga paljude hankijate ning logistika toimimine. Praegusel hetkel v\u00f5ib \u00f6elda, et 3 suurt riiki \u2013 Ukriana, Venemaa ning Valgevene \u2013 on tava majanduse ja logistika situatsioonist \u00e4ra l\u00f5igatud. On need 3 riiki \u00fchel v\u00f5i teisel moel panustajad nii tootmateriajlidesse kui tootmisteenuse pakkumisse. S\u00f5ja alguses tuli mitmeid signaale, mis andsid teada erinevate autotehaste tarnete viibimisest tulenevalt s\u00f5jategevusest. Veidi on aega m\u00f6\u00f6da l\u00e4inud ja loomulikult otsitakse lahendusi, et leida oma tarneahelate uued lahendused. Need lahendused ka leitakse, kuid uute ahelate t\u00f6\u00f6lepanemine v\u00f5tab aega. Seda enam, et f\u00fc\u00fcsilise autotootmise tarnijate ahelas on v\u00e4ga  suur t\u00e4helepanu olnud madalatel kuludel.<\/p>\n\n\n\n

Kindlasti on praegu vara hinnata t\u00e4pselt kui suureks kujunevad s\u00f5jast tulenevad m\u00f5jud k\u00e4esolevale aastale.<\/p>\n\n\n\n

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I kvartal Eestis ja Euroopas<\/h2>\n\n\n\n
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Esimese kvartali l\u00f5puks kujunes uute s\u00f5iduautode registreerimise olukord j\u00e4rgmiseks: Toyota (23,9%), Skoda (13,5%) ja KIA (7,9%). Kindlasti on muljet avaldav Toyota turuosa t\u00f5us peaaegu veerandini kogu turust. Selle taga on j\u00e4rjepidev t\u00f6\u00f6 kohalikul turul ning ka rahvusvaheline edukas tarnejuhtimine, et autode saadavus oleks parem kui teistel. Eesti turul v\u00e4\u00e4rib m\u00e4rkimist ka KIA j\u00f5udmine 3 positsioonile, mille taga samuti pikaajaline t\u00f6\u00f6.<\/p>\n\n\n\n

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Euroopa turul (EU+EFTA+UK allikas: acea.be) on samuti huvitavaid liikumisi. Kogu turg langes esimeses kvartalis 10,6%. Autogruppide l\u00f5ikes juhtis endiselt VW Grupp (turuosa 23,8%), j\u00e4rgnes Stellantis Grupp (turuosa 19%) ning kolmandaks oli t\u00f5usnud Hyundai Grupp (Hyundai+KIA) 9,8 turuosaga j\u00e4ttes seljataha Renault grupi. Hyundai grupi edu v\u00f5ib ilmselt p\u00f5hjendada hea tarne tagamise v\u00f5imekusega v\u00f5rreldes teiste turuosalistega.<\/p>\n\n\n\n

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Keerulisel ajal kodu korda \u2013 kliendikesksus, kulukohad, fookused paika!<\/h2>\n\n\n\n
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Keerulisel ajal kui prognoosimatuid muutujaid on palju tasub alati keskenduda oma tegevustele, mida sa saad m\u00f5jutada. Tuleks hoida kodu korras ning fokuseeruda olulisele, milleks on kindlasti kliendid. Tasuks l\u00e4bi m\u00f5elda, mida saab ise \u00e4ra teha paremaks klientide hoidmiseks ja juurde v\u00f5itmiseks. Autosektoris on selleks kindlasti digitaliseerumine, millega ollakse n\u00e4iteks elektroonika ja muudest sektoritest maha j\u00e4\u00e4nud, aga klientide ootus on juba seal, et saaks enamus suhtlust m\u00fc\u00fcjaga pidada digitaalselt. Samuti tasuks \u00fcle vaadata fookused ning keerulisel ajal mitte rapsida vaid teha seda, milles oled tugev!<\/p>\n\n\n\n

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Raido Toonekurg
Juhatuse esimees
MODERA AS<\/p>\n","protected":false},"excerpt":{"rendered":"

Eesti autoturul langes uute s\u00f5iduautode registreerimine v\u00f5rreldes aastatagusega 9,4%. Kokku j\u00f5udis klientideni 5191 uut s\u00f5iduautot. Alati on esimene kvartal hea number, et kui korrutada see 4-ga saaksime justkui kogu aasta…<\/p>\n","protected":false},"author":1,"featured_media":20071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-20068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uudised"],"yoast_head":"\nRaido Toonekurg: Autoturg 2022 I kvartalis \u2013 Ameerika m\u00e4ed teadmata kas oled tipus v\u00f5i p\u00f5hjas! - Modera<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raido Toonekurg: Autoturg 2022 I kvartalis \u2013 Ameerika m\u00e4ed teadmata kas oled tipus v\u00f5i p\u00f5hjas!\" \/>\n<meta property=\"og:description\" content=\"Eesti autoturul langes uute s\u00f5iduautode registreerimine v\u00f5rreldes aastatagusega 9,4%. 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