{"id":19957,"date":"2020-11-26T16:34:29","date_gmt":"2020-11-26T16:34:29","guid":{"rendered":"https:\/\/moderakoopia2.salesdom.ee\/automotive\/raido-toonekurg-100aastase-autoarimudeli-lopp-paistab\/"},"modified":"2024-02-23T06:33:40","modified_gmt":"2024-02-23T06:33:40","slug":"raido-toonekurg-100aastase-autoarimudeli-lopp-paistab","status":"publish","type":"post","link":"https:\/\/moderakoopia2.salesdom.ee\/et\/automotive\/raido-toonekurg-100aastase-autoarimudeli-lopp-paistab\/","title":{"rendered":"100aastase auto\u00e4rimudeli l\u00f5pp paistab"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/moderakoopia2.salesdom.ee\/wp-content\/uploads\/2024\/02\/ecommerce-1024x749.png\" alt=\"\" class=\"wp-image-83\"\/><figcaption>Foto: Raul Mee<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:18px\">Aastaks 2030 liigub raha auto\u00e4ris betoonist ja klaasist juhtmetesse ja pilve, kirjutab ASi Modera juhatuse liige Raido Toonekurg. Ilmselt on enamik jae-ja hulgikaupmehi saanud aru, et nende \u00e4ri muutub l\u00e4hiaastatel v\u00e4ga arvestavalt.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Kui Eesti juhtivate jaekaupmeeste poodides kasutab keskmiselt juba 40% klientidest iseteeninduskassat ning paremates poodides ulatub iseteeninduskassade kasutamise osakaal 70%ni, siis see n\u00e4itab, et tarbija k\u00e4itumine on selgelt muutunud, v\u00f5rreldes viie aasta taguse ajaga. Arvestavalt on kasvanud e-kaubanduse osakaal jaekaubanduses, kuigi osakaal on absoluutnumbrites veel v\u00e4ike.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">33 miljardit \u00fcmber\u00f5ppeks<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Hiljuti IBM Institute of Business Value tehtud autosektori juhtide uuring &#8220;Automotive 2030&#8221; algas<br>t\u00f5demusega, et 100 aastat toimunud \u00e4rimudel \u2013 tooda, m\u00fc\u00fc ja teeninda autosid \u2013 on l\u00e4bi saamas. Kiired  muutused tarbijak\u00e4itumises ning stakeholder&#8217;ite ja normide surve toob muutused kiiremini kohale, kui oleme arvestanud. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Mida sellega toime tulemiseks peavad tegema autosektori ettev\u00f5tted, et ellu j\u00e4\u00e4da ja olla edukas?<br>Kuidas autoettev\u00f5tted peavad arenema, et tegutseda ja uueneda, olles sarnased<br>tehnoloogiaettev\u00f5tetega, kelle \u00e4ri on seotud andmete ja tehnoloogiaga?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Uuringus osalenud enam 1500 autoettev\u00f5tte juhist pooled hindasid, et edaspidi ellu j\u00e4\u00e4miseks v\u00f5i turul p\u00fcsimiseks on neil vaja ettev\u00f5tte digitaalset uuestis\u00fcndi. Samuti on j\u00f5utud numbrini 33 miljardit dollarit, mis kulub kogu sektoris tegutsevate inimeste digitaalseks \u00fcmber\u00f5ppeks j\u00e4rgneva 10 aasta jooksul.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">33 miljardit dollarit on muidugi v\u00e4ga suur number ja ilmselt natuke hoomamatu. Proovides tulla jalgupidi maa peale, siis mida see v\u00f5iks t\u00e4hendada kohalikele ettev\u00f5tjatele.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Esiteks j\u00e4rgneva viie aasta jooksul suurenevad kohalike autoettev\u00f5tjate kulud tehnoloogiasse 5\u2013 50 korda. Keeruline on anda t\u00e4pset hinnangut, kuid ettev\u00f5tjad peavad hakkama arvestama nii tehnoloogiainvesteeringute suurendamise kui ka tehnoloogiapakkujate teenustele kuluvate kulutuste kasvuga.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Enam ei ole tehnoloogiainvesteeringud kord aastas eelarvesse raiutav kindel summa, vaid see on ettev\u00f5ttele elluj\u00e4\u00e4miseks kriitiline valdkond, mida tuleb jooksvalt (n\u00e4iteks kord kvartalis) \u00fcle vaadata ja vajadusel kiiresti suurendada, kui ei taha j\u00e4\u00e4da perroonile seisma ning vaadata m\u00f6\u00f6da kihutanud rongi tagatulesid.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f5tteviisi muutus<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">K\u00f5ige keerulisem on ilmselt liikuda tehnoloogia investeeringutes uude m\u00f5ttemaailma, et see ei ole ainult IT kulurida eelarves, vaid \u00e4rikriitiline valdkond. Seda n\u00e4itlikustades meenuvad kaks s\u00f5pra. \u00dcks on suure jaeketi arendusjuht ning harjunud projekte fikseerima eelarve ja tulemiga. Teine s\u00f5ber on \u00fche IT- arendusettev\u00f5tte omanik, kelle klientideks rahvusvahelised ettev\u00f5tted, kes tellivad jooksvalt ning tasuvad kulutatud tundide eest.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Ma ise olen olnud esimese l\u00e4henemise pooldaja, kuid t\u00e4naseks olen aru saanud, et teise l\u00e4henemise pooldajad saavad digitaliseeruvas maailmas kiiremini ja efektiivsemalt edasi. Ettev\u00f5tjatel tasub hakata harjuma m\u00f5ttega, et tehnoloogiale hakkab kuluma arvestavalt rohkem raha, kui tahad olla edukas. Samas ainult rahast ei piisa, vaid pead olema ka piisavalt nutikas, et panna tehnoloogiainvesteeringud oma p\u00f5hi\u00e4ri \u00f5iges suunas vedama.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Uuringu tulemused n\u00e4itavad, et juba praegu m\u00f5jutab ettev\u00f5tte tulemusi tehnoloogiline edu konkurentide ees.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lisandub-digitaalne-kogemus\">Lisandub digitaalne kogemus<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Samas ei kao olemasolev autom\u00fc\u00fcgi infrastruktuur mitte kuhugi. Endiselt j\u00e4\u00e4vad kohad, kus klient soovib autoga tutvuda, teha proovis\u00f5itu ning k\u00e4ia teeninduses. Muutunud tarbijaeelistuses peavad autom\u00fc\u00fcjad suutma pakkuda lisaks parimale klienditeenindusele m\u00fc\u00fcgisaalis ja teeninduses ka parimat teenindust virtuaalsetes kokkupuutepunktides.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">N\u00e4iteks koduleht ning v\u00e4ga heal tasemel auto konfiguraator, samuti sotsiaalmeedia platvormid, mida klient eelistab kasutada. Kui tarbija soovib suhelda Messengeris, siis peab hea klienditeenindaja suutma temaga selles kanalis suhelda.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">\u00dcleminek virtuaalsest keskkonnast f\u00fc\u00fcsilisse tuleb viia klientide jaoks tajumatuks. Konkreetsemaks minnes \u2013 kui klient on klikkinud Facebookis uue atraktiivse automudeli reklaamile ning konfigureerinud endale sobiva auto ning online \u0301is ka registreerinud endale sobiva proovis\u00f5idu aja, siis j\u00f5udes salongi, peaks m\u00fc\u00fcgikonsultant suutma juba k\u00e4sitleda kliendi konfigureeritud autot, mitte hakkama pakkuma suvalist pikalt laos seisnud masinat.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Loe pikemalt \u00c4rip\u00e4eva veebist: <a href=\"https:\/\/www.aripaev.ee\/arvamused\/2020\/11\/25\/raido-toonekurg-100aastase-autoarimudeli-lopp-paistab\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aripaev.ee\/arvamused\/2020\/11\/25\/raido-toonekurg-100aastase-autoarimudeli-lopp-paistab<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siin on suvaline tekst esimese n\u00e4idispostituse kohta<\/p>\n","protected":false},"author":1,"featured_media":19960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,91],"tags":[],"class_list":["post-19957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-koik","category-uudised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v22.1) - 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