Selling vehicles has now become tougher than ever! Not only has the competition intensified, but the Covid-19 pandemic has totally changed buying behavior of customers. It is imperative to understand and brush up on car sales psychology to stay a step ahead. In this article, we will talk about how to boost vehicle sales in your dealership. 

The car selling process has swiftly evolved!

The future of auto sales is rapidly shifting gears. Why? Vehicle buyers want to spend less time at dealerships. Instead they wish to start the car buying process online itself. But how can dealerships adapt in this digital age?

The process of selling cars used to be a well-oiled machine; complete with print ads and billboards, but that is simply not enough anymore. If you think about offering lucrative discounts, even that won’t be sufficient! It is because the price point (and every other detail) of every comparable car within 1,500 miles is at the customer’s fingertips, so even a low price can’t guarantee a sale.

Charisma and a friendly demeanor do help to sell vehicles, but what do you do if customers don’t come to your dealership in the first place? You can’t just wait for customers to stroll in. You need to actively achieve face-to-face time with them before they even step foot in your lot. It is imperative to step up your marketing efforts and advertising – potential customers have to know about the dealership and what it offers.

Here are the 11 tips to improve car sales:

1. It is important to learn your customers’ names and remember them

You are in the business of selling cars, so a name carries a lot of meaning. If you want to boost sales in your dealership, it is imperative that car salespeople are trained to learn and remember names. It includes those of current and potential customers.

In this day and age, communication with a personal touch has dwindled. Emails, text messages and other types of marketing have lost their authenticity. According to a survey by Segment, 60% of customers are likely to bring in repeat business, when their shopping experience is personalized. When you use a customer’s name in communications and tailor content that pertains to their interests, it helps to create a great first impression. Not only that, but you can build rapport and establish trust by making customers feel like they are not just another email address or phone number.

A good car salesperson will learn a customer’s name as soon as they get an online lead, send them an introductory video email and use the customer’s name in the message. It should be exactly like they are talking casually to a friend. The mission here is to make the customer feel like they matter, establish trust, get them to come into the showroom and, ultimately, buy a car.

2. Tap into your customer’s needs

One of the best ways to sell cars successfully is to figure out what customers want and deliver on expectations. It means you have to ask the right questions and listen twice as much as you talk.  Identify pain points such as:

• Specific features needed.
• Financing and credit limitations.
• Main uses for the vehicle (labor intensive, weekly mileage, etc.).
• A previous issue with a vehicle that caused stress and grief.

Thanks to the pandemic, customers have moved a major part of their car buying process online. They spend an average of 13-15 hours conducting research. It is safe to assume that most of them have a specific make and model in mind by the time they step into the dealership.  Ask them questions like:

• What brings you in today?
• What sort of features are you looking for?
• Will you be the primary driver of this car?

Thus, you can pitch them similar options and open up a wider selection of cars to choose from that they probably haven’t even considered.  These questions provide context about what your buyer is looking for, their budget, and who you are selling to. Their answers also allow you to cross-sell or upsell. If the customer lists safety as a must-have, consider upselling them on a four-wheel drive package or pedestrian alert add-on.

Remember, you have to show the customer their dream car, and other similar options, before they even come into the dealership. How? Simple – send them walk-around videos. The idea of this video is to get them into the dealership with an open mind and driving off the lot with a car. Combine this knowledge with their name, so even if they don’t buy from you the first time, you can start the conversation off where you left it when they drop in again.

3. Show that you have adequate knowledge about the buying process

Once you are introduced to potential customers, they are bound to ask questions. Now if they can look up everything from Google, they won’t bother getting in touch with you. Customers are more informed than ever before because:

• They get access to the vehicle inventories across the whole country.
• They have detailed reports regarding any makes and models.
• They probably have also already initiated at least one or a few conversations with other dealerships and sales professionals through email or some other digital communication medium before talking to you.

But only you can give them the full picture along the car buying process – not Google. To stand out in the new level playing field, give prospective clients direct answers to questions, on a more personal level via automotive video email. It allows you to give them a great car buying experience. Don’t contradict your customers as it could be misinterpreted as condescending.

4. Never mislead buyers

While you are advised to answer questions, please do so honestly. If you don’t know the answer, tell them you will get back, find the answer, and then provide it. For instance, say that a customer notices that a door on a car is a little off-center and has some chipped paint. They ask you about is it and you say it isn’t a big deal, and a fresh coat of paint would cover it up. In actuality, the car was in an accident but you didn’t look into it nor did you apologize for not mentioning it in the first place. This type of situation should always be avoided. Even if the customer never finds out about it, you shouldn’t give a misleading answer.

Another area you need to be upfront about is the costs associated with purchasing the vehicle. There is the processing fee, the tax and registration fee, the licensing fee, and so on. You have to step in and let the customer know about fees before they sit down and get ready to pay for the car. The fees aren’t the problem, as every service has a price. The problem is keeping it under wraps until the very end and blindsiding the customer.

5. Build rapport and make eye contact

If you notice the customer has become quiet, or is shifting uncomfortably, stop selling and focus on rapport. Continue to push an overwhelmed prospect or selling points, and you risk alienating them and losing the sale.

Instead, ask them what they like to do on the weekends, what they do for work, or where they are from. These questions are non-threatening and easy to answer. Once their body language relaxes, you can ease back into the sales process, by talking about their preferred makes and models. This steers the conversation back to the sale and averts a crisis of cold feet.

When the prospect speaks, make sure to hold their gaze. Look directly into their eyes and give a warm, comforting smile. It is important to make them feel at ease. If they are put off by your demeanor, they will think you are uninterested in selling the vehicle to them. It won’t take five seconds for them to walk out after that.  Remember, it could be difficult for some people to make or hold eye contact. If someone is avoiding your gaze, be sensitive to their needs and hold a soft gaze that doesn’t put them on the edge.

6. Make sure to treat customers equally

When potential clients arrive at the dealership, never assume anything about them. For instance, don’t think one makes more money, so they will be investing more. When talking to them, it is important to make them feel included in the decision-making process. Show that they are a valued part of the purchasing process by asking questions, and paying attention to what they say.  In addition, don’t judge customers by their appearance. Don’t assume that someone who comes into the dealership wearing a suit will invest more than someone who comes in wearing a pair of cut-off jeans. You may discover, the customer with the cut-offs is willing to invest more in their ride than their wardrobe. It is necessary not to make snap judgments.

You need to be patient with all your customers, especially those who don’t like making financial decisions. But you have to keep an eye out for those who potentially take you away from deals that are more likely to close. They are known as tire kickers. They don’t fit the ideal customer profile, don’t research the sales solutions they require, and most importantly, can’t afford what you sell. If someone is coming into the dealership every day for a week, and going for test drives on multiple cars without making a decision, it is a red flag to watch out for.

7. Don’t talk trash about competitors

When potential customers come into your dealership, and say they received a better deal at your competitor, resist the urge to trash-talk. Instead, focus on what makes your dealership different. So ifsomeone comes into the dealership and tells you how the competitor is offering more discounts on the selling price, take a moment. Then convince them how your dealership offers the best after-sales service, how you are available to address their concerns, etc. You can even throw in an extended warranty too!

8. Be firm with your price, but don’t push it

You should know when to make the sales pitch and start talking about price. When you know the buyer is in love with a car and ready to buy, that is a good time to ask, “Are you ready to buy this car today?” and if the reply is “Yes” then you can start discussing cash down, monthly payments, trade-in values, and more. Tell the car salesperson to involve the sales manager in the conversation to help negotiate price, maximize the dollars for the dealership, and offer a fair deal to the buyer.

It is imperative that you avoid the hard sell. If you are too insistent, the customer is likely to back off, and not come back. Remember, the customer is probably interested in buying, but they don’t want the salesperson to know it yet, for fear of dealing with the hard sell.  One way to avoid this tension and eventual haggling is to be upfront with the price. This way, the potential buyer knows the price of the car right off the bat and they can simply choose to buy the car for that price or walk away. Be more honest about how low you are willing to go instead of posting a price that is the highest possible.

Selling cars require a lot of patience. It is not just about selling a toy, books, clothes or makeup. This is one investment that will last for years, so customers are wary before purchasing any vehicle – be it used or new. As ironic as that sounds, people want to buy, but they don’t want to be sold to, so it is important that you don’t come off as desperate or pushy. If they aren’t ready to make a decision immediately, it is fine. Tell them to take time, think it over, and then decide. Send a video thanking them for touring your dealership and how much you look forward to their next visit. Keep cultivating relationships, be patient, and your efforts will surely pay off.

9. Don’t discuss payment until the price is finalized

It is advisable to discuss the price in the last part of the journey. When you ask a customer if they are ready to buy, and they answer in the affirmative, only then should you discuss price. Payment, cash down, and trade-in value are all part of this process. Wait until the buyer is in love with the car and ready to buy. Then, leverage your sales manager to negotiate a price that will give your buyer a fair deal and maximize the dollars in your dealership’s pocket.

The biggest mistake you can make is to ask what kind of payment a customer is looking for before even discussing price. Car salespeople should be trained that they never begin talking about payment first. They should, however, be considerate in addressing the customer’s budget and financing concerns.

10. Don’t forget to follow-up after a sale

Once the customer drives off the lot with their car, it doesn’t mean your work is done. Remember, the idea is to build a long-term relationship with the customer. It not only results in repeat business, but they spread positive word-of-mouth regarding the dealership.

One of the strategies to being successful is keeping that customer for a lifetime either by getting them to come back or garnering referrals. After the sale, you should follow up and check how they like the car. Call them after a week and ask if they are facing problems with the vehicle. If they are, try to prescribe suitable solutions. Encourage them to leave a review or testimonial on your webpage or social media. Request them to send referrals if possible, and thank them for their business as well. This is best done through personalized communication, like a video, where you can show sincerity. Small gestures like these leave a lasting impression.

11. Stay on top of marketing online initiatives

Since buying behavior has changed drastically in the last two years (a major part is done online), it is time for all dealerships to adapt. Online marketing is essential nowadays, if you want your business to thrive. It requires clear and consistent messaging to get people through the door. You can do it with compelling video content on social media and other online marketing platforms. Make interesting videos about your team and culture, walkarounds, giveaways and service center specials, vehicle maintenance tips, etc. Be an automotive expert that existing and future customers can trust, so they will be convinced to purchase from your dealership.

The economy is slowly rebounding, so it is time to ramp up on strategies to drive more customers into the dealership, increase vehicle sales, and boost revenue. Follow these pointers, tweak them a bit if necessary, and you shall soon clock more sales!

The post Car Sales Psychology – 11 Tips and Tricks to Sell Better appeared first on Modera.

Consumer behavior has changed drastically thanks to the Covid-19 pandemic. It isn’t surprising that it has had a major impact on shopping preferences, since March 2020. Customers become pickier when it comes to buying, be it books, dresses, or cars. However, auto retailers can still generate sales, both online and in-store, by focusing on the right consumer drivers.

Are you still giving price offers in using MS Word?

It was somewhat simpler a few years back. A customer would come to your dealership, look over the inventory, and you would present an offer in writing. An email or document in MS word would suffice. The same offer would be presented (for the same make and model), to many customers. But customers and their buying behavior have undergone a huge change, so it is imperative, you understand and present offers accordingly.

Today’s retailers are benefitting from excellent customer relationship management (CRM) systems, to better understand customers. It lets them readily share information about products and special offers. However, they have to strategically think about leveraging information available to them, for connecting with consumers at the right time, and in the correct manner, with offers that compel them to take action.

What are the right offers?

What can prompt consumers to make purchases even in these uncertain times?  For example there is some variation between what might prompt online vs. in-store purchases, but there is one commonality – digital coupons. Most people wish to use digital coupons from their favorite retailers. Free shipping is yet another motivator for this group.

However, automotive retail isn’t so simple. You have to know customers, understand what they want and then present an offer. An automotive CRM like Salesfront can help to build offers from scratch based on specific customers.  A CRM system gives you instant, real-time access to all your sales, marketing and customer service data “under one roof,” so that you can make the best possible decisions, present lucrative offers and win new customers. The pricing should be attractive to the customer, without comprising profitability to the dealership. Salesfront seamlessly integrates with business management solutions, so you basically have a 360-degree view of all business processes, without needing to go back and forth between disconnected databases.  

Making the right offers on a right way can go a long way…

1. Build long-lasting relationships

Customers wish to know that you are attentive and responsive to their requirements. If you rely on manual systems, such as giving them price offers in MS Word, then something is bound to “slip through the cracks”, regardless of how well-intentioned you are. With a CRM system on-board, all the customer data is secure on one place. You can set up all the alerts you need to ensure that you never miss an opportunity to stay in touch with your current customers and win new customers.

When you send customers personalized offers, it helps earn their trust and confidence. Thus, you can build long-term and profitable relationships. Moreover, loyal customers can ensure positive word-of-mouth for your products and services, which turns into more leads that you can convert.

2. Automate processes

A CRM system is a tremendous asset for organizing nearly every component of the sales process. Apart from tacking sales appointments, following up leads and conducing post-sales activities, it streamlines tasks. You can be on time for meetings, generate periodic reports, and stay in touch with customers and prospects. Moreover, you can keep tabs on other essential information such as sales forecasts and sales conversion rates. Imagine, if you have to provide price offers to at least 30 people per day, how long will it take to do so manually? CRM software can get it done automatically, based on customer history, buying preferences, and other data.

3. Better ROI, along with up-sell and cross-sell opportunities

CRM systems should be able to support your targeted marketing efforts in several ways. For instance, you will opt for features that let you create and execute targeted campaigns to leads. Personalized email campaigns are a great way to deliver your message and your CRM system can facilitate those efforts. Your CRM should also help you coordinate your social media outreach. It can prove to be quite beneficial in attracting prospects to products and services. You can also match up specific campaigns with actual results to better determine which strategies are working and which aren’t.

Upselling and cross-selling is the need of the hour. When you provide price offers, you should always look for an opportunity, to make the sale even more profitable. A robust CRM solution equips you with the required tools to effectively analyze your customers’ purchasing patterns to promote cross- and up-selling opportunities and generate more sales. Valuable information can be extracted from prior purchase history and preferences, to help determine the best time to offer promotions, discounts, special pricing, etc. to help boost sales.

4. Last but not the least…seamless integration

The right CRM solution can be integrated with leading business management software to deliver information across sales, marketing, accounting and other departments. Thus, your customer and sales information is aligned with all other processes in the dealership. Moreover, all departments are updated with relevant data and information in real-time.

Lots of information is available to automobile retailers via CRM systems, which can be leveraged to take advantage of customer shopping preferences.  Connecting with consumers with the right offers can boost your bottom line and drive consumer satisfaction, engagement, and loyalty.

The post Are You Still Making your Price Offers in Word? appeared first on Modera.

Did you know that the average dealership retains less than 25% of their clients over the average buying cycle? The problem is, if you lose 20% of your clients in a year, you have to add 30% more new clients just to grow 10% in sales. This approach needs to be followed aggressively and consistently, to have effective retention and win back strategy for growth. Remember, it doesn’t matter how many awards your dealership has won for customer satisfaction. Every dealership has clients who decide to buy or service their vehicle elsewhere. It is imperative to stay on top of this problem, or your competitors will soon snag those customers permanently.

Why customers stop doing business with your dealership?

Every dealership has an attrition challenge – attrition is the number of customers who stop doing business with the dealership. Until you identify how many of your clients are no longer actively dealing with your service department or have stopped buying altogether, you can’t begin to improve on that figure.  Identifying the percentage and which clients no longer actively do business with you, is the first step to reducing your attrition rate.

Most people stop doing business with your dealership for the following reasons:

• They are dissatisfied.  Consumers don’t want to wait anymore at dealerships. Be it waiting for salespeople to attend to them, or paperwork to come through, they just don’t wish to waste time at dealerships. The problem is most unhappy customers will never say why they stopped buying or servicing from you – they just leave.
• The client’s situation has changed to the point they no longer can benefit from your dealership. They could have moved or their lifestyle has changed.
• They stop servicing temporarily because there could have been a time when it was more feasible to go to an independent shop or competing dealer. And they never got around to dealing with you again! Once a customer stops dealing with you, no matter how valuable the product or service, they tend to fall into a different buying pattern.

The good news is a chunk of all lost customers didn’t leave for an irreparable reason. You can instantly take action and get a good percentage of those people back. However, you can’t do it using the same old school marketing that hasn’t brought them back up to this point or did not retain them to begin with.

But remember this, when they do come back, they tend to come one of your best, most frequent and loyal customers. They can turn into one of the best sources of referrals. Here are some facts about “unhappy customers”:

• The average dealership will hear nothing from 96% of unhappy clients who had a bad experience.
• Unhappy clients tend to take about bad experiences to least 9 other people. 13% of those unhappy former clients will relate their stories to more than 20 people.
• For every complaint received, the average company has 26 clients with problems, six of which are “serious.”
• Of the clients who register a complaint, up to 70% will do business with your dealership again if their complaint is resolved. That figure goes up to 95% if the client feels the problem was resolved quickly.
• 68% of clients who stop doing business with you do so because of company indifference. They felt their needs weren’t being taken care of.

How to get back lost customers?

1. Ensure that customers “don’t waste time” in your dealership

Customers don’t want to visit keep visiting your dealership multiple times. Earlier, they did so, to check out vehicle makes and models, then scheduled appointments for test drives, completed paperwork, and finally collected the vehicle. But buying behavior and patterns have undergone a drastic change in the last couple of years.

It is time to make the car buying process hassle-free and smooth. Moving a major part of the car buying process online ensures that customers only have to come in during a certain part of the sales process. Modera Salesfront is the ideal CRM software you need to improve conversion rate, while automating processes.

You can monitor and respond to leads anytime, anywhere, while generating follow-up alerts at the same time. Offer customers a comprehensive inventory that is updated on a regular basis – operate price lists, standard and optional equipment, accessories, and technical data. You can even manage the test drive process expertly by updating cars in the fleet, allotting test drives for customers, securing test drive permits, collecting digital signatures, etc. This software lets you fine-tune the process of selling pre-owned cars as well.

When customers try to get in touch with you, they need to hear back quickly, so make use of the pre-configured chat solution. Ensure that customers don’t have to come in for clearing up some confusion that could have been easily resolved online.

2. Adopt a more customer-centric approach

Once you know that your dealership is losing customers, it is time to examine the reason. While there is a multitude of legitimate reasons, why a customer might leave such as relocation, changed automotive needs, etc. your self-evaluation should focus on your dealership’s overall relationship with the customer base.

For instance, do you connect with prospective car buyers online before they visit the dealership? Is the buying process simple and stress-free?  Does your dealership offer a vehicle maintenance plan with customized solutions that are attractive to customers? Enhance your customer experience and discerning car buyers will take notice. Here too, a robust CRM solution can be your savior.

3. Focus on “top lost customers”

When some segments of your dealership’s customer base are missing in action, it is time to sharpen your focus. Track long-term repurchase trends to determine your highest-grossing customers in the last few years. Modera Salesfront can be of great use, as it efficiently stores data, so you can access it, as and when required. It helps monitor buying behavior, so you can target prior car buyers for a customer retention campaign featuring exciting new product offerings, F&I upgrade options, timely service reminders, and other marketing materials. You can easily create personalized and eye-catching offers for customers – these offers can be emailed directly to customers from the CRM software.

4. Give customers an incentive to come back

If customers have strayed, don’t waste time blaming your staff. Instead, focus on a way to make them come back. Consider giving inactive customers a special discount – a lucrative deal goes a long way to entice people to buy.

You can send this campaign directly to inactive customers. Since you are segmenting your audience via a CRM software, you can personalize the message for this specific group. For example, send a promotion via text message or email that says – we haven’t seen you in a while. Do drop by for a special early bird offer or an extended warranty being offered for a limited period.

If you want customers to come back, make sure the promotion is worth their time. Personalize the campaign according to your target audience. Remember, you might not make as much money on the first return sale, but through marketing efforts you can hopefully turn inactive customers into repeat customers once again.

By getting in touch and communicating with the right targeted group, you can rest assured that a certain percentage will immediately start coming to your dealership once again. Regular communication is a must, so you can build a personal relationship. Don’t reach out to them only when you have to boost sales – keep in touch frequently, but refrain from bombarding them with texts and emails.

5. Change the way you do business

Another reason why customers want to spend less time in a dealership is because of the Covid-19 pandemic. They are apprehensive of spending too much time in closed spaces. In fact, the pandemic cause ecommerce industry to boom, as it became the only option to search, conduct research, and buy.

Your target market spends more time on websites and social networks. This is why it is essential that dealerships establish and enhance their presence there. A minimum investment of time and money in social networks can help you gain a larger market share. But you should also make the most of the information you already have about your customers (previous services, vehicle mileage, hours used in the case of equipment, etc.) to offer services they may not even know they need.

A dealer management system (DMS) is a must in this case. It comes with various service marketing features to offer scheduled or preventive services based on the mileage of your customers’ vehicles. You can even offer seasonal maintenance services before holidays. It is imperative that you take a look at your customer portfolio and use this information strategically. Offer these services before they migrate to your competition.

In fact, you can structure a complimentary maintenance plan as well. Remember, it has nothing to do with selling the first vehicle, but it matters when it comes to building relationships. It improves the chances of those first-timers becoming repeat customers. You may not be able to control your customers’ repurchase intentions, but you can certainly influence them. With a dealer-owned promotional maintenance plan, you can bring back customers to your dealership for service requirements.

6. Offer special advantages

For customers these days, it is all about benefits that save both time and money. To ask customers to call or visit the dealership to schedule a workshop appointment is to send them to the competition. It is time to take customer requirements into account, and act accordingly:

• Let customers’ book appointments from their home, office, or anywhere else. The scheduling feature of the CRM software comes in handy.
• If the customer who brought in their vehicle has to go elsewhere, offer alternate transportation in advance.
• The customer can’t come to the dealership for servicing their vehicle. So create a system to pick up, repair, and return the vehicle.
• Use the chat feature in your CRM to answer questions of customers. Provide customers with self-service access to their account information through a customer portal.
• When customers arrive at your dealership for service or repair work, offer a comprehensive vehicle inspection report, totally free of cost. You can use an electronic Vehicle Health Check system to help technicians identify more repair work and generate a report quickly. Provide customers with an informative, easy-to-understand and professionally presented vehicle inspection report. It allows them to better understand the recommended repair work

These strategies not only strengthen the relationship with your existing customers, but they are equally effective for attracting new ones.

7. Track and report sales metrics

If you can’t measure sales metrics, you can’t improve on sales tactics. An automotive CRM software helps the dealership to monitor service sales metrics. It keeps tabs on the number of vehicle inspections, dollars identified and sold per vehicle, sales and conversion rates. Make sure the reason for any loss in sales, is clearly identified. Having access to comprehensive real-time analytics gives you the key insights to increase staff performance, sales closure and profits.

You can use this data to train sales personnel on how to shorten car selling transaction time. They should be aware of this simple fact – don’t make customers wait when the sale has commenced. Customers should only be asked to come in, when a specific part of the buying process can’t be completed online. For instance, if a customer comes in for a test drive, they shouldn’t be made to wait. Or if they have come to pick up their vehicle, ensure the paperwork is in order, and the car is ready!

8. Create a “we fixed it” campaign online

Customers stop buying for a reason. To win customers back, you need to figure out why they left in the first place. As mentioned, a customer leaves most often because they were treated poorly or dissatisfied with the product or service. If you are unsure about what caused them to stop doing business, monitor review sites and social media closely. Consider asking customers to complete a survey for feedback. Try to spot common factors that caused customers to jump ship. Include questions like – did wait times make customers unhappy? Was the customer service lacking?

Once you identify the problem, work to correct it. Once corrected, spin it into a marketing campaign. When customers see that you have admitted to mistakes honestly, they are bound to appreciate it.

For example, maybe a customer didn’t feel important, appreciated, valued or acknowledged by your dealership. However, it is vital to emphasize that your team didn’t intentionally offend or dissatisfy that client. Let your marketing campaign talk about how wait times were too long, guide them how they can complete a major part of the car buying process online, etc.

9. Don’t forget about customers who have moved

If customers have stopped coming to your dealership because they have relocated, or their situation has changed so they no longer can benefit from what your dealership offers, don’t fret! You can still ask them for referrals. They obviously have a great deal of respect and goodwill for your dealership.

By merely contacting them and honestly expressing your concern about their well-being, you position yourself perfectly. If they tell you they no longer can use your product or service, say that is fine. Next, request them to recommend the dealership to friends, family members and associates who can benefit from what you do. Most of them will oblige your request.

10. Leverage expertise

Product quality has improved considerably across the board within the retail automotive industry. Now, it is more difficult than ever to utilize product offerings as a brand differentiator. Dealerships have to think outside the box and seek alternative sources to gain competitive advantage. 

Whether it is by offering a creative form of entertainment while customers wait or honor competitors’ coupons, make your dealership stand out from the crowd, enticing lost customers to reconsider. When you begin campaigns to retain customers and attract new ones, it is necessary to offer a proposal that competes with the offering of independent workshops – price and convenience. Focus on the benefits of being an official dealership; here are a few pointers:

• The OEM’s quality certification.
• Expertise of your technicians.
• Investment in training, speed, customer satisfaction campaigns, etc.

If you concentrate on these issues, it can tip the scales in your favor when the customer has to choose where to take their vehicle.

Don’t wait for customers to arrive at your dealership. Take the initiative, go find opportunities, and stay ahead of your competition. The more connected customers feel to your dealership, the more chances there are of them coming back. Many will start quickly buying and referring again because they never really wanted or intended to stop. So reward them for your lack of initiative in the past – do something special and preferential for them as a “welcome back” reward or gesture of appreciation. Use Modera Salesfront, as it is an incredible way to retain customers, because it reduces “wait time” and speed ups car selling transaction time. Moreover, it helps to customize offers and maintain regular communication with customers.

The post Make Your Dealership Great Again – How To Bring Back Customers? appeared first on Modera.

With every aspect of our lives moving online, car buying isn’t to be left behind either. Nowadays, customers conduct a major portion of the vehicle buying process online, so dealerships have ramped up their digital infrastructure accordingly. However, capturing and managing online leads is quite tough, because there are often several systems that the “lead” must pass by, as is structured in the sales process. A lot of leads get lost, or are not dealt with at the right time and they move on.  It is necessary to ensure no online leads get lost, because every lead you lose, costs you some business, and hampers credibility too.

Here are some of the reasons dealership lose leads and how to prevent them – take a look:

1. Dealers don’t respond to online leads

Customers post a query on your website or fill out a lead form and it goes unanswered, so what happens next? The customer simply finds their answers on a site that is your competitor. Manually following up on online leads can be a tedious task, so sometimes these leads fall through the cracks. But dealerships need to recognize the value of online leads and respond almost immediately or at least within an hour.

Solution:

It is imperative to respond to leads in a timely fashion and take the time to be thorough, helpful, and personal. An automotive CRM software can help to filter leads, segregate them, and follow-up so different members of the sales team can handle them.

2. Dealers didn’t answer pricing questions

Do you advise your sales personnel not to answer pricing questions directly? Do you ask them to instead invite customers to come to the dealership for further details? Even if you diligently follow up on leads, this is where you are going wrong. Not providing a direct answer to customers can put them off.

Solution:

If customers ask for the price of a particular make and model, provide them with useful information right away, or they will go someplace else. Sending them wordy emails or messages to come and visit the dealership won’t help.

3. No pricing on websites

Why do customers like to browse online? It is easy, quick, and flexible. They can conduct research at leisure and compare brands in their price range. But many dealers make it harder than you would expect for customers to get the basic information at the start of their purchases. During the exploratory stage of their buying process, customers browsing online look for quick answers to simple questions.

Solution:

Use an automotive CRM to operate prices of vehicles, depending upon make and model. The ideal solution is to list prices upfront on your website, where the vehicle is showcased, along with its features and other information. Or you could use Automotive focused website builder which is integrated to Automotive CRM, so you have enter and update all the data in only one system and its automatically syncronized everywere (website, e-commerce shop, templates, CRM etc)

4. Asking same questions repeatedly

Answering tedious questions is annoying, but being asked the same question a second time, is incredibly frustrating. If customers are asked to provide the same details after filling out forms or submitting requests (which could take 10 to 15 minutes), it is a given they will feel irritated. For example, if a customer has filled in a lead form for a white Honda Civic, and they are asked about the model and color they want. Or they ask for financing quotes on a 60-month term, just for the dealer to enquire what term they are looking for.

Solution:

Customers want to feel heard, not ignored. If you ask for the same information again, it means you aren’t paying attention to their requirements. Let the automotive CRM filter your leads based on queries, geographical location, and other parameters, to make the task easier for you.

5. Typical, generic responses

You need to be careful while responding to lead forms. Generic statements and vague responses won’t be of any use – customers will move on in the blink of an eye! When every dealer has a similar Vehicle Detail Page and lead generation process, you need to stand out by offering a little more than your competitors.

Solution:

Responses have to feel personal and helpful. It is understandable that responding to similar kind of leads could feel mind-numbing after a while, but using the same generic words and sentences isn’t the solution. Leads should be segregated and prioritized – it is the only way to ensure you can provide customers with proper information.   

How can Modera Salesfront help to capture online leads?

This software does a wonderful job of streamlining your entire operation. It helps to monitor incoming leads and filter them accordingly, so leads can be grouped and assigned to different members of the sales team. Follow-up alerts are generated so no one falls behind on chasing leads that could turn out to be lucrative. The software also lets you plan daily tasks, keep tabs on team performance, operate price leads, complete pending jobs, and much more.

Consumers are happy if dealerships can answer even the simplest questions without a lengthy phone call or trip to the showroom, which gives you the opportunity to stand out like never before.  Your dealership might not fall into these common traps as mentioned above, but there is always room for improvement. An automotive CRM software can help to identify mistakes – you might not even know that you are going wrong somewhere! Your team could be amazing at what they do, but you could accomplish much more with advanced technologies like an omni-channel digital retailing system that makes it easier to track and close online leads.

The post How To Stop Losing Dealership Online Leads? appeared first on Modera.

For automotive dealerships, there is one ultimate goal – to sell more vehicles and rake in profits. But that is easier said than done! Several industries depend on repeat purchases; growth isn’t that simple for auto brands, as people don’t make a car purchase numerous times a year. In order to sustain your business, you have to generate solid leads and convert them into paying customers.

Here are some tips to boost lead generation, without involving third parties – take a look:

1. Boost conversion rate of website

An appealing, well-designed website is a must to attract clients. Your dealership website must do the following:

• Communicate your value proposition – it must clearly state how you provide customers with what they need.
• Testimonials and endorsements are a must – talk to customers about it. Include Google reviews on home and product pages.
• Offer deals and promotions – assign a dedicated place on the website to attract buyers. Include inventory data to communicate the limited nature of the deal.
• Call to action – Mention a specific action so customers know exactly what to do. Remember, not all calls to action are created equally. For instance, someone researching and comparing models might require more information before they are ready to buy. Provide high quality leads with proper information, and chances are they will buy from you.
• Educate visitors – Create informative blogs as portals that act as buying guides for customers.

To put it in a nutshell, you should equip potential customers with the tools and information so they can make the right decision.

2. Start a automotive blog

As mentioned above, blogs are a simple way to showcase your knowledge regarding the automotive industry, while providing useful insights and tips for the audience. If you create compelling content frequently, the blogs will start generating traffic to the website via search engine results pages. Focus on broader informational topics that delivery value.  You can write about methods to increase gas mileage, best time to buy a new vehicle, or how to save money on your insurance. Content on the blog shouldn’t be limited to text-based articles. You can use infographics too! These images provide and highlight valuable information or technical specifications – it helps people visualize the message in a better way.

3. Create attractive email campaigns

You might think this isn’t much of an original idea, because most car dealerships already run email campaigns. However, they often send generic, canned messages that don’t sound conversational, in a poorly designed template with a salesman’s signature at the bottom. Generally these emails are sent straight to the Junk or Spam inbox.

This is your chance to stand out from the rest! To increase leads, your emails have to be relevant to the audience. For instance, if you have a group of prior customers who have bought trucks, send them an email with handy tips about saving money on gas. Or you could create a group of former customers who haven’t made a purchase in more than 4 to 5 years. Shoot them an email about a list of things they can do to get the most miles out of their vehicles. Don’t make the template too complex – just ensure the information is solid and useful so the audience wants to read it.

4. Make use of videos

Video is an extremely popular medium for companies while promoting their products and services. In fact, videos don’t always have to be direct sales pitches. For example, they could be short how-to clips regarding automobiles, which can be quickly seen, absorbed, and shared. Create videos that provide helpful information that pique the interest of your audience.

At times, wordy emails won’t work – it will inevitably blend in with the rest of the noise in the inbox. Including video in your emails and text messages improves digital communication and captures audience attention. Instead of the same old plain typed-out-text that sends, you are actually sending something that is useful and captivating.

5. Use an automotive CRM

An automotive CRM and dealer software helps to streamline the sales process, especially in the era of digitization. It consolidates teams, processes, and channels under a single unit. The task of identifying and following up on leads becomes much easier. CRM software like Modera Salesfront helps to generate lucrative leads to be converted into sales. It boosts conversion rate, monitors incoming leads, keeps tabs on team performance, plans daily tasks, improves communication, and much more.

6. Use social media

Social media can be used as a very lucrative marketing channel if you adopt the right approach. Sites like Twitter, Facebook, Instagram, Snapchat, and LinkedIn can increase your exposure to potential customers. It allows them to respond directly to posts, so you have to be careful about what you post.

Ideally you should follow the 70/30 rule. It means 70% of your posts should be sharing information that is not originally your own. They can consist of articles from industry magazines, retweets from news organizations, important updates that affect car purchases or other content that would be relevant to your audience. The remaining 30% should be articles from your blog or personal insights. If you wish to post direct promotions regarding vehicles, go ahead and do so, but don’t bombard people with them, or else they will get irritated and stop looking at posts.

In conclusion

There is no hard-and-fast rule for generating leads when it comes to automotive dealerships. What works for one establishment, might not be suitable for another. You need to try our various strategies, analyze your methods, and then determine which one works best. Lead generation won’t happen overnight – it will take time and patience, but the end result is certainly worth the effort.

If you need help with generating leads for your dealership, don’t hesitate to ask for a free demo of Modera Salesfront. But if you rather try it out your own, apply for free trial here.

The post 6 tips to Boost Lead Generation for the Dealership [2022] appeared first on Modera.

When it comes to buying cars, customers are now prioritizing convenience before everything else. Before they actually step into a dealership, they want to have all the necessary information about a vehicle on their fingertips. That is why a high quality automotive DMS (dealer management system) offering full functionality is a must, so you can offer the best of services and close sales successfully.

What is a DMS – Dealer Management System?

To put it in a nutshell, DMS allows a dealership to perform all daily functions in areas of sales, financial transactions, service operations and more, flawlessly from a centralized hub. The integration built into the software allows simplified information exchange between all the operational divisions of your dealership. It is a solution where everything is interconnected – be it the work of the sales department or the preferences of customers. Daily controls become smoother, especially when repetitive tasks are automated.

Benefits of implementing a high quality automotive DMS

1. All-in-one solution

Using a collection of products from multiple software vendors can turn into a nightmare scenario. Using a DMS means a single solution that eliminates these headaches. It makes it convenient for employees to cross-train as and when required. It is all the more helpful for smaller dealerships where headcount is at a premium.

One of the major benefits is that it lets you manage all functional areas of business with one solution, starting from sales to service and everything in between. It means data flows seamlessly from one functional area of the business to another, allowing for accurate and timely reporting for informed business decisions.

2. Improved customer service

The competition today is immensely tough. You aren’t just competing with other local dealerships, but also running the race with third-party websites and online car sellers. The latter category promise buyers the convenience of online shopping. As already mentioned, more customers are getting comfortable with the idea of buying cars online. Offering impeccable and personalized customer experience is a must to retain existing customers and get new ones. DMS can help you with this by tracking more lead data and making it available to your entire team. Dealerships now understand the importance of collecting lead data beyond basic information before getting in touch with buyers and establishing a connection.

3. Data and marketing

As mentioned, data is vital these days. Business owners and sales managers actively research their markets and have a good understanding of what customers want. Despite this, they may be missing key points that can significantly affect the bottom line. With that in mind, a DMS automatically generates massive amounts of data and displays it in easy-to-read reports. For instance, website analytics software can tell you how many people visit your website and request information. You can even know which pages are popular among them and for how long they view the pages. Using this data, the DMS helps you create campaigns, use social media, and track results. Data helps you better understand which marketing efforts work best, and if the message you put out there is getting a response.

4. Flexibility

A common misconception associated with DMS is that they are solely meant for big dealerships with multiple locations. However, any DMS can be tailored to suit your business requirements. Whether you have one dealership or 50, it can be scaled and customized accordingly. A high quality automotive DMS is easy to navigate, so you can work out a solution specific to your dealership’s needs.

A DMS comes with intuitive workflows and a modern, consistent screen interface. This feature makes it easier to learn and use. It allows employees to get up to speed faster and become more productive sooner. Having consistent screens throughout the system with same/similar tasks and buttons in the same location on every screen is one example of how an intuitive design can simplify the learning process.

Cloud-based solutions

It is no secret that cloud-based platforms are shaping the future for businesses of all sizes. Cloud-based architecture provided by a DMS lets you continue running your business even outside the dealership. Additional benefits include eliminating the problems of in-house servers and IT systems overload and the costs associated with them. It simplifies and streamlines the process of deploying system updates. It also cuts down lag time to access data, so you can pull reports and retrieve data in seconds.

Security

Remote working and transferring data outside the walls of the dealership has become the norm. That is why; dependence on security has increased too. When it comes to data security, cloud-based solutions built on industry-leading platforms, use secure encryption methods to protect data and prevent unauthorized access.

Disaster recovery is another aspect of security that needs to be considered. It is impossible to predict when and where outside influences like natural disasters, power outages, economic downturn, or health crisis may lead to downtime for your business. Regardless of its duration, downtime has a negative impact on your bottom line and reputation. DMS ensures quick data recovery for all kinds of emergency situations. It also allows off-premises data back-up that can be accessed by any internet-connected device.

Thanks to cutting edge technology, an automotive DMS offers a comprehensive solution to help car dealerships manage their entire business from a single hub. It ensures better marketing, customer service, communication, and inventory management, all of which have a positive impact on increasing vehicle sales and service requests. Efficiency is enhanced, as the DMS helps to cross-reference data for identifying trends, opportunities, and ways to reduce costs.

If you are looking for a dealer management system for your dealership(s) then take a look at Modera Importer (for dealer network management) and Modera Salesfront (Automotive specialized CRM) solutions.

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Cover image from Pexels

The post 6 Benefits of a High Quality Automotive Dealer Management System appeared first on Modera.

The past couple of years have changed the way we operate businesses forever. The Covid-19 pandemic has forced auto retailers and dealers to think about digitizing their operations on a larger scale. It is clear how essential it is to establish a solid process to sell cars online. It is all about digital first-normal these days. Simply tweaking your automotive website won’t work – you have to truly adapt your business to maximize revenue and scale efficiently. That is why you need a customer-friendly online showroom and automotive ecommerce site to boost ROI, even in such tough times.

What is user-friendliness?

People miss the experience of visiting a dealership, so you need to offer something that makes them feel the same way. A user-friendly online showroom should be easy to understand and navigate. Even if you want it to be fancy, the layout needs to such that it is appealing to customers from the get-go. Don’t confuse customers with the features and functionalities offered. From visuals to the functionalities that you like to add to your showroom, be cautious about the selection and implementation strategies. The ultimate goal is to offer a seamless experience to users and end-customers.

How to set up a customer-friendly online showroom or automotive ecommerce site?

1. Enable searchability

Users don’t have time to flick through endless content and long descriptions. They want to get precise results for search queries. For instance, if they search for “Toyota 2021” models, they want to get exact results. If you don’t enable a proper product search option in your online showroom / automotive ecommerce site (different names in different areas of the world), you lose a significant number of customers. By enabling searchability, you make it convenient for visitors to look for the vehicles of their choice. This ensures conversion from the online dealership.

2. Easy navigation

As mentioned above, trouble-free navigation matters a lot. Your virtual dealership will have categories, sub-categories, and internal variations to list the vehicles. For quick organization of the vehicles, dealerships have to seek for a pattern of product division. It can be difficult for customers to find something among the loads of inventory. The addition of a “breadcrumb” on each of your product pages can be helpful for your customers to navigate through to the right product.

This feature helps customers memorize which category their products belong to. These breadcrumbs are mostly given above or below the title tag of that page. But then again, it isn’t compulsory to use a similar pattern. The design layout and placement of navigation tabs can be updated when you perform A/B testing. This analysis helps to drive better results.

3. Optimize speed

No one wants to explore an online showroom that takes ages to load. If customers notice even a few seconds of delay, they will leave instantly and shop around from your competitor’s automotive ecommerce site instead. Did you know the average load time of an online showroom should be less than two seconds? If it isn’t able to meet these requirements, you lose a massive chunk of visitors before they become customers. Various speed tracking tools are available to check the speed of your showroom. Once you find out the reasons behind the delay, you can optimize the loading speed. When it comes to optimization of your online store’s content, the image optimization and file size optimization can be the initial ideas to count on.

4. Update your call-to-action (CTA)

What happens when your customers want to buy a car but there are no buttons, tabs or directions to help start the purchase process? Customers get angry and leave! An online showroom is incomplete without CTA buttons. They help you guide customers to the final section of the website where conversion can take place.

Keep in mind that conversion isn’t always related to monetary benefits, but they are more like end-goals. CTAs are meant to take your traffic to those web pages that can lead to the attainment of the end goal. But for an online dealership, it is mostly about hitting monetary targets. CTA buttons should be placed in such a way that boosts rate of conversion. You can include banners and enable scroll to add multiple CTAs and news there. If you add a redirect link to the CTA button, don’t forget to mention if the following page has to be opened in the fresh tab or in a similar tab. If a customer has to refer to an existing page, there should be an option to open the webpage in the next tab.

5. Clear the path to begin the purchase process

If customers don’t see a clear path to start their journey and purchase process, then the entire effort of setting up the new online showroom goes for a toss. Shoppers will eventually give up and go elsewhere.

While CTA buttons are important, it is necessary not to have too many of them, or you risk customers getting lost in the maze. Not all buttons have the same value for you or the customer, so funnel your traffic to the buttons that drive the best outcomes. A convenient way to do this is by identifying buttons that are redundant or create dead-ends for the users. It includes links off-site and lead forms that ask for information but provide no immediate answers in return.

For instance, if a shopper has filled out an “Unlock Extra Savings” form to check how it has affected the overall price, they won’t be as valuable as the shopper who clicked on “Explore Payment Options”. The latter has followed it up by instantly personalizing their payment, valuing their trade, saving an account on your online forum, and starting to add accessories and insurance products. Clearly, the second shopper is more beneficial, so it is imperative to guide more visitors along the same path.

It might seem tempting to add more paths to generate more leads. In fact, removing buttons, could feel counter-productive – it seems like you are eradicating opportunities, but the opposite is true. It is about offering the best and most flawless shopping experience and then focusing the traffic on it. Dealers who follow this strategy are mostly likely to see increases in volume and quality of their leads.

6. Every lead is a walk-in

Remember this online showroom is the new normal – it is your primary storefront. Now that business has been drastically affected by the pandemic, it is important to remember that mere leads aren’t enough. For dealers to operate with lower labor and advertising costs, it is necessary to fundamentally shift their thinking around leads as an industry. You have to take the same level of service customers expect in-store, to your online showroom.

So imagine if a customer walks into your physical store with an interest to explore the inventory and talk about financing options. You give them a clipboard with a form, ask them to fill it out, and politely say someone will be in touch to answer their questions. The shopper would likely get dissatisfied and leave, but perhaps numerous leads (who could become shoppers) have the same experience in your online showroom each day.

Pair your digital retailing tool with an advanced messaging platform that can help you out with customer service like instant answers, helpful materials (vehicle details, brochures, videos) etc. Even live video chat is useful to talk face-to-face and show the customer around the vehicle.

Just like you would show a customer around the store, offer a virtual walk-around, and talk through specific financing options. These digital tools help out in the same way that actual personnel would during business hours. Even if you don’t catch the online shopper in the moment, you should still treat them like a walk-in. However, it doesn’t mean using the old lead form follow-up approach.

These shoppers have looked at, saved, customized specific vehicles, and explored payment options, so the follow-up should acknowledge that effort. The progress has to be recorded, so your team can quickly pick-up where they left off. It should be as if they had an appointment yesterday and now they are back in the showroom. Automated emails and uninformed phone calls are a strict no-no. They cause a complete disconnect in customer experience – it makes them feel they have to start over, so you have to treat them like walk-ins you are familiar with.

7. Allow social sharing

People love to buy from those they trust. If referrals come from their friends, family, relatives and social circle, they are more inclined to follow up. Enable social sharing buttons in your online store. Customers should be able to refer it to their near and dear ones, talk about their experience, share preferred vehicles options, and much more.

This feature is definitely beneficial for customers, but on the other hand, it is helpful from a business perspective as well. The more people get to know about the type of vehicles in your inventory, the better the chances of conversion. Integrate social channels with your customer-friendly online showroom. Customers can look you up across available platforms and trust your identity as a business. Further, you can market across your social handles and increase the chances of your reach in the market.

8. Showcase best sellers

While vehicle preferences differ from person to person, there is no harm in displaying which cars are currently in demand. Remember, simply updating the product catalog won’t be sufficient for conversion. Highlighting bestsellers at the store is what you should be aiming for. With the help of “Best Sellers”, “New Arrivals”, and “Featured Vehicles”, you can highlight the fast-moving and popular products in the catalog. It helps cross-sell and upsell products, accessories, insurance options, etc. in the inventory.

9. Ensure the contact page is updated

When customers shop directly from an online showroom, they are putting their faith into vehicles and associated services without actually checking them. It is imperative they are able to reach you immediately if they have questions. If your contact page isn’t updated, there is a high chance of customers leaving and never visiting again.

Keep the details simple and subtle. It is highly recommended to integrate Google maps so customers can locate you easily. This feature is necessary, in case they want to visit your brick-and-mortar establishment. For personalized customer inquiries, keep a distinct form that pops up when required. Add the link or pop-up to that form on the contact page as well. It is recommended to add an email address, phone number, alternative contact number, and the physical location of your store.

10. Upgrade customer service

The customer should be happy with the service they receive, so the customer service team has to be easily reachable. One way to ensure that is to enable live chat support on your online stores. It acts as a guide for your converting customers, and takes them to the proper checkout process. Enable mail and/or telephonic support to handle customer issues and concerns. The post-deployment services for the vehicles sold from your store are as crucial as the pre-order services. Providing good customer services ensures you can engage with them better and build a solid connection.

What happens when customers want to visit in person after checking out your online showroom / automotive ecommerce site?

Now that you have set up the perfect car buying experience, you have to ensure it doesn’t fall short when a customer walks into your brick-and-mortar establishment. Just like follow-ups, you have to ensure your dealership and team greets these customers as previous walk-ins who have already worked with you.

From the technology aspect, set up devices with welcome screens, or put up print signage, which immediately validates to your walk-ins that the progress they made online lets them “jump the line”. Rather than feeling they have to re-introduce themselves and start over, they can go right ahead to buying the vehicle of their choice. This is the kind of experience customers enjoy, while helping to build your review reputation and increase close rate too.

Your sales team should be familiar with the workings of the digital showroom. If a customer walks in and says they have struck the perfect deal based on their credit, trade, and preferences via your online showroom, the team has to be on top of this. If they don’t know the first thing about how someone can start their car buying process in the digital storefront, it could get really awkward and the customer might walk off in a huff. The team should be able to pull up the customer profile with their progress and begin without any delay.

1) Time to double up on your marketing efforts

Now that you have set up an customer-friendly online showroom, you have to ramp up marketing efforts. You need to incorporate the aspect of online car buying throughout the automotive ecommerce website, and tweak your marketing message. Thus, you can expect to boost high-intent traffic that you are driving to your platform.

2) Landing Page

Capture the attention of customers from the get-go. Add an attractive landing page to show visitors that your dealership offers online car buying, how they can get started, and why it makes their shopping experience better.

3) Change the Creative

Starting from homepage sliders and personalizers to VRP banners, ensure that your visitors know from the moment they hit your digital showroom that they can go the distance online. It makes all the difference between a bounce and buyer.

4) Search Advertising

Digital retailing works as both a strong USP and fresh CTA, so if you are running PPC campaigns as part of your search advertising strategy, it is time to give it a boost. Update your ad copy to highlight your online experience. The “Purchase Now” or “Buy Online” button should be a sitelink extension, while other campaign related keywords need to be included.

5) Video Advertising

People are stuck at home and streaming more videos than ever! Why not use this trend to create the ideal car buying experience for customers from the privacy of their homes? Use Facebook, Instagram, YouTube, and OTT advertising to drive more shoppers to your online showroom.

6) Don’t forget about growing your online reputation

It is imperative to update your marketing messaging for online car buying, but here is where it gets complicated. The message is no longer quite as unique as it was some months ago. Every competitor is offering online car purchases, because they have to, given the need of the hour. So you might offer seamless car purchasing, plethora of finance options, and other features. But your claims have to be backed up with the experience and most vital proof point – happy customers.

Reviews that mention online car purchases and home delivery along with general convenience and speed are going to make all the difference. Ask your customers to leave positive feedback of their amazing experience across platforms, to grow your most powerful differentiator in the market – your reputation.

Let your online showroom represent your brand and business – design it in such a way that it speaks about the amazing experience you offer. The message should be loud and clear – this is the place to be if they want to buy their next vehicle. Make the digital store easy to navigate and user-friendly, so people keep coming back and eventually start their customer journey.

If you really want to give your customers the best online car buying and customer serving experience take a look at Modera Webfront for your dealership website, Modera E-Commerce for you online automotive store and Modera Salesfront for your dealership CRM.

The post How to Set Up a Customer-Friendly Online Showroom? appeared first on Modera.