In this automotive case study, we are looking at how Nissan Nordic Europe’s decision to partner with Modera Software led the company to become a true trailblazer in the European automotive sector, breaking barriers and shaping a new, bold future for the region.

Quick facts

Client? Nissan Nordic Europe

What they do? Distribution and retail of Nissan vehicles in the Nordics

Preparing for a restart

There’s no denying the pandemic took a toll on various industries, with the automotive sector taking a heavy hit. The unprecedented restrictions combined with exceptional challenges in the supply chains left automotive businesses struggling to stay afloat, without even having the time to think about their next steps once the situation normalized. As there was no blueprint to follow to tackle the challenges they were faced with, automotive companies had both the pressure and freedom to redefine the industry and the tried-and-trusted processes. 

Nissan Nordic Europe knew this was the time for innovation. If they wanted to come out of the pandemic on top, they needed a new vision and approach – something that would turn their previous processes on their head and make way for a whole new, bright future. 

Coming up with a game plan 

Many challenges brought on by the pandemic highlighted the already existing, pre-pandemic need for change. The move to online sales had already started, but with customers being unable to come in for test drives, physically inspect cars and go through negotiations face-to-face, there was now a state of urgency when it came to moving towards digital. 

Christian Costaganna, Managing Director at Nissan Nordic Europe knew there was no time to waste. He understood the challenges before him, but didn’t neglect to realize the opportunities that came along. Nissan Nordic Europe put all their focus on being fast and agile when it came to setting up a new way of communication to keep their business going despite not being able to meet up at the office. With decades of industry experience behind them, Nissan’s team was adamant about coming out of the pandemic better and stronger than before. And that required thinking outside the box.

Leading with innovation

Thanks to the high level of electrification and digitalization, countries in Northern Europe tend to take on the ‘pilot’ market role when it comes to the European automotive market. Nissan Nordic Europe decided to embrace the opportunity, but they knew they needed a reliable and equally innovative partner to make the necessary changes happen. 

After long deliberations and talks with various providers, Nissan Nordic Europe chose Modera Software as their partner in paving the way for innovation. Known for their modern purpose-built product and an enthusiastic start-up like mindset, Modera was the obvious choice for Nissan. 

The objective of the partnership was to develop a completely new digital ecosystem consisting of Nissan Nordic’s suppliers. The new system allows the optimization of omni-channel sales via a new Sales & CRM software system. Also known as the agency model, the goal of the new approach was to adapt to the changing customer buying behavior and restructure the dealer network, whilst highlighting the importance of great customer experience at every step of the way.

In the framework of the new approach, Nissan Nordic Europe will be fully responsible for customer purchases and ownership, whilst managing their stock, establishing a consistent pricing strategy and ensuring direct sales with their customers. At the same time, Nissan’s distribution network will be taking on the role of agents, acting as the key contact point for customers, answering their queries and supporting with making test drive bookings. The responsibility for managing vehicle deliveries on behalf of Nissan as well as offering aftermarket services will also fall under their scope. 

Change in action

The new solution by Modera was integrated with Nissan Nordic’s online and backend systems, along with financing, insurance and other third-party tools. The objective of such integration is to provide an all-encompassing multi-channel shopping experience for all Nissan Nordic’s customers. 

As the new approach has launched just recently, both parties are excited to introduce it to the wider market. Since both Nissan Nordic and Modera value sustainability highly in their day-to-day processes, being environmentally friendly in their endeavors remains a focal point of the partnership moving forward.  

Main solution implemented

As mentioned, the main solution implemented by Nissan Nordic Europe is Modera’s Agency Sales Tool. It is a cloud-based solution that helps improve customer experience, reduce distribution costs across the network, and allow for better ways to manage customers and their requests.

The post Nissan Nordic Europe – Paving the Way for Innovation appeared first on Modera.

In this automotive website builder case study, we’ll have a look at how AS United Motors managed to ensure a strong online presence, whilst improving their stock management, trade-in processes, and much more by launching a new, multi-branded website. 

Quick facts

Client? AS United Motors

What they do? Sales of BMW, Peugeot, Maxus, Jeep, Alfa Romeo, and maintenance services for Rolls Royce.

Where? Estonia

Range? 3 dealerships: one in Tallinn, one in Peetri, and one in Kohtla-Järve.

Banking on experience

When AS United Motors decided it was time to revamp their website, choosing a partner to deliver their vision was a no-brainer. Having worked with Modera Software in the past, the company knew they could trust Modera with developing a website that would not only provide a great user experience, but also help the staff work more efficiently. 

While discussions regarding the new website were still ongoing, United Motors was already enjoying the fruits of implementing Modera’s Salesfront product a few years back. The company has benefited greatly from the innovative system, as it has helped them with lead management, resulting in less lost leads and improved sales. They’ve also taken their trade-in processes to the next level with the help of Modera’s trade-in app, which has allowed the team to easily give customers a precise and market-based value estimation for every vehicle. On top of that, since introducing Salesfront to their dealership, both new and used car sales have become a lot less time- and paperwork-consuming. United Motors has also been able to publish their stock on classified portals.

With that said, based on their previous experience, United Motors knew they were in safe hands when trusting Modera with the development of their new website.

Preparing for launch

Partially owned by the Swedish company Förenade Bil, AS United Motors has always been driven by innovation. So when it came to upgrading their website, the company’s objective was to make sure it satisfied the high expectations of modern customers, while simultaneously making various day-to-day processes at the dealership easier and more time-efficient. 

When Modera Software started building the new website for United Motors, they kept those goals in mind. After months of brainstorming, reviewing, developing, and tweaking, www.unitedmotors.ee was ready to launch.

The new, multi-branded website includes a full, real-time overview of both new and used car stock, making it easy for the staff to check which vehicles are available at any given time. By integrating a new Dealer Management System (DMS), service bookings can now conveniently be done online without any hassle or wasting time sitting on the phone. 

The new website also includes a trade-in widget, which allows to make the entire trade-in process much faster, more transparent and precise for both the customer as well as the sales staff. On top of that, with the help of the DMS integration, it is easy to make online inquiries for parts whenever necessary. 

Smooth ride from hereon 

Since launching their new website, AS United Motors now has their online and offline car buying journeys covered by Modera’s innovative solutions. Delivering a smooth and enjoyable car purchase experience for their customers both on- and offline, has helped United Motors to strengthen their online presence, whilst ensuring maximum efficiency of their dealership processes as well as staff. 

Keeping in line with industry best practices, implementing Modera’s IT systems has allowed the introduction of new capabilities and features, thus keeping United Motors at the forefront of technological advances in the automotive industry. The partnership demonstrates a commitment to maintaining a competitive edge and providing a modern, customer-centric experience. 

However, according to United Motors, they’re far from being done. “By partnering with Modera, we’ve set out to create new solutions to deliver the very best customer experience. Our innovative ideas need new IT applications. Based on our experience, we can trust Modera to bring these ideas to life.”

Main solutions implemented

As mentioned, United Motors has implemented several Modera’s solutions. Webfront has provided them with a beautiful, user-friendly and easily managed website, whilst, among other benefits,  Salesfront allows them to manage stock centrally and ensure an accurate, real-time overview of the inventory for all their dealerships. Both solutions have helped United Motors to increase their efficiency and productivity, while providing top-notch service for their customers.

The post United Motors — Switching Gears with a New, Multi-Brand Website appeared first on Modera.

In this automotive CRM case study, we find out how City Motors AS was able to increase the efficiency and revenue of their dealerships, whilst improving their customer experience.

Quick facts

• Client? City Motors AS
• What they do? Official representative of Renault, Dacia and Nissan in Estonia.
• Where? Estonia
• Range? 5 dealerships: Two in Harju County, one in Tartu, Narva and Kuressaare

Challenges faced by dealerships

Having been on the market for over 20 years as the official representative of Renault, Dacia and Nissan vehicles in Estonia, City Motors knew the importance of keeping up with current market trends and making sure their dealerships reflected that. The company had been using solutions and products by a reputable company for years, but was starting to realise that one-size-fits-all type of systems meant for a wide range of industries might not be the perfect fit for them.

City Motors was looking for a solution that was created with the specific needs of the automotive industry in mind. They found themselves struggling to keep up with the increasing demands of factory needs, as well as needing a reliable CRM solution to manage leads, customers and relevant data. On top of that, the company was looking for a solution that would allow all of their dealerships to have access to real-time stock. It was also important to create a modern and user-friendly website to accommodate the increasing customer interest in online shopping, whilst reflecting the real-time availability of products and vehicles in stock. 

Finding the perfect fit

On their hunt for the perfect solution to help tackle the above challenges, City Motors decided to give Modera Software a try. Knowing that Modera’s solutions were created specifically for the automotive industry, taking into consideration the special needs and requirements, City Motors was hoping the solutions would be the answer to their problems as well.  

The cooperation started in 2020 and consisted of two phases. The first step was to start adapting the existing processes to Modera’s CRM solution. Much to the company’s delight, the implementation process was fairly easy and the positive impacts of the change didn’t take long to show. The second phase included the implementation of Modera’s Webfront solution, as City Motors was looking for a single system that would be easily manageable and would reflect real-time stock across all of their webpages. 

Smooth cooperation

Thanks to Modera’s thorough knowledge of the industry, the implementation process of new solutions was easy and gave City Motors more confidence in their decision to try a new approach. Not only did the implemented solutions help City Motors in their daily operations, increasing the efficiency across all of their dealerships, but the company was now able to analyze and measure their performance in detail. This helped identify any bottlenecks in their processes and make improvements where necessary. 

Another benefit the company was able to enjoy thanks to the cooperation was the fact that their webpages were running smoothly, whilst providing page visitors with a seamless and user-friendly experience. 

From the beginning of the cooperation, one of the things City Motors valued most about Modera was how flexible and accommodating they were. It took several changes and customizations until the client was fully happy with the look and feel of their webpage, and they highly appreciated the patience and understanding Modera showed throughout the process. In the end, the custom solution created for City Motors was just the webpage they had been looking for. 

Main solutions implemented

To tackle their main challenges, City Motors implemented a number of Modera’s solutions. Webfront allowed them to have a beautiful and professional looking webpage, whilst Salesfront provided the perfect solution to manage stock centrally and make sure that all of their dealerships had a clear real-time overview of the inventory. Modera’s CRM solution helped increase the efficiency and productivity across dealerships, while ensuring customers enjoyed great and highly professional service.

Road to success

After implementing Modera Software solutions, City Motors has been able to improve the efficiency and operations across all of their dealerships. They benefit from a single system reflecting real-time stock, whilst having a reliable website and customer management system. 

City Motors understands the need to adapt to changing customer behaviour and demands, including the possibility for customers to go through their vehicle purchase process online. With a user-friendly website, easily manageable CRM system, and a flexible partner ready to meet any special requirement, the company is now set for all that the ever-changing automotive industry might have in store in the upcoming years. 

The post City Motors’ Road to Success appeared first on Modera.

This time we’re taking a look at how implementing our car dealership CRM software enabled Auto-Impex to to make their salespeople work more efficiently, whilst improving their customer experience and upping their lead conversions and revenue.

It’s time to get your pen and paper, because you’ll want to take notes of this inspiring success story Auto-Impex has enjoyed since adding various Modera solutions to their sales processes.

Quick facts

• Who? Auto-Impex
• What? Car dealer and service provider
• Where? Slovakia
• Service? Sales of Fiat, Nissan, Abarth, GT-R and Iveco vehicles, parts, and accessories. Car repair and maintenance services.

Looking for a few repairs

As many car dealerships, Auto-Impex was struggling to ensure high-quality, time-efficient processes in the ever-changing fast-paced market. Taking care of a number of leads coming in from different channels while drafting accurate and detailed offers was proving to be a challenge, as there was a lack of consistent and synchronized data that would be accessible for all involved parties.

With leads coming in through various platforms and no specific way to evaluate them, there was a definite risk of losing out on valuable conversions, as salespeople were missing an easy and quick way to manage and respond to leads. On average, 8 to 11 offers were sent out on a weekly basis, which was not enough when compared to the amount of incoming leads. Even when those offers went out, there was a risk this offer wouldn’t be communicated to all salespeople and the customer might end up with mixed information regarding the price of the vehicle.

Another challenge Auto-Impex was facing was the ability to have an accurate real-time overview of the stock. The made things more difficult for the salespeople who were lacking a unison platform where they could find trustworthy information regarding the inventory.

It was clear some changes needed to happen at Auto-Impex in order to analyse the ongoing sales processes, receive an accurate overview of sales and service activities, point out and fix any bottlenecks in the system and thus increase the efficiency and revenue of the dealership.

An anticipated upgrade

Auto-Impex realized they needed a high-quality CRM system to be able to take care of the incoming leads, deal with them in a timely and structured manner, and get on top of the sales process to start improving it. They knew a one-size-fits-all kid of solution was not for them, since they were looking for a more car dealership oriented system.

After some deliberation, they decided to give Modera Software a go, as it was created specifically for the automotive industry. It seemed like a perfect match, because Modera offered solutions to cover all of their needs – manage leads, synchronize data, analyse the efficiency of salespeople and processes, as well as help draft offers with ease. Not only was the system a big upgrade for the salespeople and the dealership as a whole, it was guaranteed to create a more transparent and user-friendly customer experience as well.

Auto-Impex decided to implement the Modera Salesfront and Trade-In solutions to their dealership processes.

Multiplying offers and increasing revenue

According to Peter Hron, Managing Director at Auto-Impex, it didn’t take long to see the significant improvements implementing the Modera solutions brought about.

The salespeople were making the most of the functionalities of the new system. Thanks to the possibility to easily create template-based, professional looking offers while keeping a consistent brand voice throughout client communications, the Auto-Impex sales team was able to increase the number of offers from 8-11 offers per week to 40 offers. They were able to cut the time spent on drafting offers by 90%, making it easier and more convenient to respond to many more incoming leads and thus increasing conversions.

It didn’t take long to see the significant improvements implementing the Modera solutions brought about

Peter Hron

With predefined templates displaying ongoing offers and promotions, salespeople no longer needed to worry about adding that information to their offers. Meanwhile, customers were notified of these promotions on accessories, services, maintenance etc. which resulted in Auto-Impex increasing their average income from 4% up to 10% and upping the sales of accessories by 38%.

An important aspect for the company was the ability to not only lose incoming leads, but also be able to prioritize them by quality and deal with them in a timely manner. With the Salesfront product implementation the sales team was now able to access all leads from different channels on one platform and gained the ability to evaluate the leads by their quality. This made staying on top and responding to high-quality hot leads within a few hours much easier. Auto-Impax was able to multiply their lead conversion rate and create a more satisfying customer experience. On top of that, the ability to evaluate leads gave the dealership a more detailed understanding of how, where and to whom their advertising should be targeted for maximum outcome.

Guaranteed transparency and personalization

One of the main concerns for any dealership is creating a transparent and market-based pricing, while making sure the company is making a profit and salespeople are always aware of any offers made to the customers. With the help of Modera, Auto-Impex was able to set up fixed prices and margins on its stock, guaranteeing the desired profit on vehicles. This turned Auto-Impex to a one-price dealership, ensuring customers they can trust the price they’ve been given. Salespeople were no longer negotiating the price point, but actually selling the car on its values and functionalities.

This also helped take out the manual calculations, guesswork and unnecessary room for errors when it came to drafting offers. Templates provided the salespeople with detailed offers not only on the price of the vehicle, but gave them the chance to communicate the price of accessories, financing and warranty offers and extended service contracts to the customers.

On top of that, Modera platform enables adding real-life photos of cars to each vehicle. These images can then be published on all platforms, making it easy for customers to get a better sense of the car they’re interested in and help build the emotion around the purchase.

What really helped increase the efficiency at Auto-Impex, was the ability to have all information regarding the stock, sales pipelines, offers etc. in one place. There was no longer a need to manually create confusing Excel files leaving a ton of room for errors. Everyone involved with the process from the dealer side could easily access all the necessary information. Even booking and evaluating test drives is easily done online when using Modera products. This provides both the managers and salespeople the feedback on how a test drive went and what aspects of the entire sales process should to be improved on.

Once it’s actually time to close the sale, all the necessary documents are already there, ready to be sent to the customer.

No information lost in translation

As Auto-Impex also offers trade-in service to its customers, it was imperative they found a way to make sure they’re offers were always fair and transparent. With Modera they were able to integrate their systems with third party platforms ready to give honest evaluations for used cars and advise on the relevant prices on the market. This helped build customer trust, as they could be sure they always got a fair offer on their vehicles.

Another aspect that’s helped Auto-Impex build an effective system that both the customers and the salespeople an trust, is the synchronizing between platforms that’s enabled by Modera. Once a car is sold, it is automatically taken down from all sites that advertised said vehicle. This helps avoid any misinformed communication and salespeople can save time, as they know all the stock information available to them is always correct and up to date.

According to Peter Hron, Auto-Impex has truly enjoyed significant improvements on all fronts since implementing the Modera Software solutions. The sales team is working more efficiently, being able to send out more offers, while nurturing leads and increasing conversions. The sales process is a structured and automated system that takes away the unnecessary manual work and helps create a quick and trust-worthy customer experience. Auto-Impex has saved money on marketing as it is now more targeted and thus much more efficient.

Auto-Impex has truly enjoyed significant improvements on all fronts since implementing the Modera Software solutions

Peter Hron

Not only has the company enjoyed a much more reliable system, they’ve also been able to icrease their income and revenue and are making the most of all the opportunities Modera solutions have provided them with.

Services implemented in this car dealership CRM case study:

Would you like to enjoy the same kind of smooth and simple sales process? Check out another automotive CRM case study. Here are the elements of car dealership CRM Auto-Impex implemented.

• Modera Webfront
• Modera Salesfront

Contact us now to sign up for a free trial to implement car dealership CRM in your dealership or used car business for free.

The post How Auto-Impex Increased Conversions and Revenue by Implementing a Car Dealership CRM appeared first on Modera.

Take notes on how we helped Sirtaki launch a sales process perfectly fit for their size and needs with Modera Salesfront and Webfront products.

Quick facts

• Who? Sirtaki OÜ
• What? Car showroom, dealer of KIA and Citröen
• Where? Estonia, Narva
• Service? Sales of KIA and Citröen vehicles, parts, and accessories. Car repair and maintenance services.

Finding a car dealership CRM solution

Sirtaki OÜ was in need of a car dealership CRM software that would allow them to connect information from different platforms into one harmonious source of sales data.

As Kia Auto had already tried Modera Software solutions and found them to be a perfect match, Kia decided to save their dealers the trouble of finding their own CRM software provider. To keep a unified brand and have their dealers follow their high level of standards, the importer for Kia Auto Baltics advised all their dealers to implement Modera Software solutions.

As much as Sirtaki wanted all the necessary information to be available to all parties, it was equally as important to keep the sales process as simple, fast and smooth as possible. Being a smaller company, not all solutions fit the needs of Sirtaki OÜ. Luckily, Modera provided just the right match.

We have a winner

Now, it was time for Sirtaki to get familiar with all that Modera brought to the table. What set Modera apart were their scalable solutions, making them a perfect fit for both multi-site dealerships with countless users as well as for smaller organizations. A much-appreciated bonus was the fact that Modera offered the possibility to integrate multiple languages to the sales process.

Sirtaki integrated Modera Salesfront and Webfront solutions for the sales of Kia vehicles, parts, and accessories. They set their Kia site up in both Estonian and Russian and made it possible to draw up sales offers in both of those languages too. Not only was this a huge step from the customers’ point of view, it truly made a difference for the bilingual Sirtaki staff as well.

Making the most of it

Pavel Rekov, the CEO of Sirtaki OÜ, has pointed out some of the features that have helped make the biggest difference in their sales process.

Modera Salesfront solution has made booking a test drive simple and easy. No need to wait in line or sit on the phone for hours on end – the booking can be done online completely hassle-free.

The salespeople have enjoyed a quick and easy process when it comes to drawing up price offers. What is more, depending on the buyer, the offers can be in either Estonian or Russian, guaranteeing that information doesn’t get lost in translation.

One of the main issues that Sirtaki was facing was not having all the necessary information up to date and accessible for all parties involved. Thanks to the Salesfront solution, keeping track of the stock and arrival date of vehicles is no longer a cause for concern. The salespeople of Sirtaki can see the inventory of Kia Auto in real-time whenever necessary. Configuring data has become much faster and more uniform.

With the help of Modera Webfront, the Kia interface now has a logical and easily understandable setup. Both the sales staff and customers enjoy an easy-to-use car configurator, taking the sales process up a notch.

The owners of Kia vehicles have access to a wide range of parts and accessories as well as manuals. All the information is accessible in both Estonian and Russian, so the customers can choose their preferred language.

Since integrating Modera Software solutions, Sirtaki has managed to set up a fast and seamless sales process perfectly tailored to their and their customers’ specific needs.

Services implemented in this car dealership CRM case study:

Would you like to enjoy the same kind of smooth and simple sales process? Check out another automotive CRM case study. Here are the elements of car dealership CRM Sirtaki OÜ implemented.

• Modera Webfront
• Modera Salesfront

Contact us now to sign up for a free trial to implement car dealership CRM in your dealership or used car business for free.

The post Car Dealership CRM Improves the Sales Process for Sirtaki appeared first on Modera.

The Ukraine-based company has taken advantage of the smooth and seamless processes offered by the Modera Salesfront product.

The first dealership represented at Winner that started using Modera Salesfront solution was Jaguar Land Rover Kyiv Airport. The Salesfront solution helped them to fully automate processes, deeply analyze their work, and set up a smooth and reliable workflow at every stage of their work.

Having had such a great experience with Modera Software, they’re currently planning to expand the use of the product to implement Salesfront for the rest of the brands represented at Winner.

Contact us now to sign up for a free trial in your dealership or for used car business.

The post Car Dealer CRM Case Study for Winner appeared first on Modera.

Quick facts

Driven by results and simplicity with Modera Salesfront.

• Who? OÜ Eurostauto
• What?  Official representative of Nissan Nordic Europe and maintenance provider of Mazda
• Where? Estonia
• Range? Biggest Nissan dealer in Estonia with dealerships in Tallinn and Pärnu

Starting point

Since their early days in 2008, Eurostauto was on the lookout for suitable car dealer CRM to make their sales process a smooth and steady ride. They were open to innovative ideas to make the everyday tasks of their dealers easier and more enjoyable. One of the key priorities was to provide customers a positive and memorable shopping experience from start to finish. As a company just starting off, there was not much room for errors.

Ready for take off

To stand out on the market, Eurostauto decided that they had to try to do something that others had not done yet. After hearing about Modera software, it seemed like a perfect fit.

They gave Modera Webfront a go on their Nissan website to see if the auto dealer software was something worth implementing. After seeing the results, the decision to stick with Modera was clear. The dealers enjoyed a much smoother sales process and an increase in the number of sales thanks to the features the new solution offered. Managing test drives and service bookings as well as putting together and comparing offers had become simpler than ever with automotive retail software.

Shortly after, Eurostauto became a pilot dealer for Modera, when developing Modera’s Salesfront platform- a car dealer CRM platform still used by Eurostauto today.

In addition to Salesfront, Eurostauto now enjoys the features of the Webfront platform for Nissan, Mazda and Jeep. They’ve integrated Live Chat on their websites to offer customers timely responses and make sure no inquiries go unnoticed.

The implementation of the Queue Management system has made the lives of both dealers and customers much more convenient at Eurostauto. The all-digital queuing solution has allowed the dealer to manage customer expectations easily and line them up conveniently to be serviced at the retail. The customer experience has improved immensely as they don’t have to sit around for hours waiting for their turn.

Connecting platforms and goals

One of the biggest goals of Eurostauto has always been to guarantee a high level of customer satisfaction. The use of Modera platforms has helped Eurostauto establish just that. From sitting on their couch, browsing through cars on sale to visiting the dealership and driving off with their dream car- Eurostauto has made sure they provide their customers a memorable experience.

Every company has their problems and Eurostauto is no different. As much as they try to make every one of their customers happy, sometimes things don’t go as planned. By being able to track the sales process in detail, it is easy to figure out, where things might have gone wrong and to learn from past mistakes. Using Modera’s platforms has helped Eurostauto analyze their processes and make improvements where necessary.

The management of Eurostauto also strives to keep their salespeople motivated. During uncertain times, this can sometimes be quite a challenge. By having a system in place, which allows both the managers and salespeople to track the results, it is easier to detect shortcomings, find ways to fix them and thus up the sales and motivation. Modera has helped Eurostauto provide their dealers with a system that makes their jobs easier and takes mundane tasks off their hands, thus giving the dealers time to focus on the clients and the tasks they enjoy.

4 Car Dealer CRM Benefits for Eurostauto

Eurostauto has enjoyed quite a few benefits during its time using Modera’s car dealer CRM.

1. Thanks to Modera Salesfront the configuration of data has become easier, faster and more unified.

2. All the available price lists are composed in great detail, leaving no room for mistakes. The car dealer CRM has helped Eurostauto guarantee that the price lists displayed on their website are always up to date and the same as the ones used in Salesfront to set up offers.

3. With the help of Modera Webfront, the lead capture process at Eurostauto has become much more reliable and easy to manage. There’s no reason to worry about leads going missing along the way. All inquiries from Eurostauto’s website and chat are gathered in one place, making it easy to process and manage them and monitor the progress of each lead.

4. Something that has really made a difference for the customers is the improvement of Eurostauto’s pipeline visibility. Imagine your customers being able to book their new rides, while they’re actually still being assembled in the factory. We all love to be the first ones to get our hands on the latest and the greatest and Eurostauto has made that possible with the help of Modera Salesfront. Thanks to the pipeline integration, even the cars still in the factory are already up for grabs for the customers. This has made the stock turnaround at Eurostauto much faster.

Read more about the tasks you can automate with a CRM tool.

Customer feedback

As described by the Dealer Principal at Eurostauto Meelis Õitspuu:

Modera car dealer CRM is a great tool that my team uses daily. It is very easy and fast to work with content. The offers have a professional look and it is a must-have for any car dealer.

Services Offered in this Car Dealer CRM case study

Do you want to enjoy the same simplicity in your sales process? Check out another automotive CRM case study. Here are the elements of car dealer CRM Eurostauto implemented.

• Modera Webfront
• Modera Showroom
• Modera Salesfront

Contact us now to sign up for a free trial in your dealership or used car business for free.

The post Car Dealer CRM Case Study for Eurostauto appeared first on Modera.

Here’s what you can learn from how we helped KIA Auto to build a powerful dealer network with an all-inclusive sales solution.

Quick facts

• Client? KIA Auto AS
• What they do? Regional importer of KIA vehicles, parts, and accessories.
• Where? Estonia, Latvia, Lithuania.
• Range? 24 dealerships

Challenges for the Dealership

KIA Auto was facing several challenges in 2016. The distributor was struggling with data discrepancies, insufficient reports, and the lack of data for a thorough business analysis. The dealer side was missing uniformity, easy access to product information and a trustworthy lead management system. Among other things, this resulted in ineffective use of time, resources, and created human errors.

Root of the Problem

The primary cause for the problems was the fact that KIA Auto did not have a proper system in place, to gather and store all the necessary information and make it accessible for everyone.

Having dealerships all over the Baltics made multi-language management time consuming and caused a lot of errors. There was a lack of uniformity in data distribution tools to the dealers and data itself was of poor quality. Sales were hindered because there was no one tool to manage car price lists, accessories, options, and images.

Also, not having a car configurator definitely did not help matters.

Local websites did not comply with KIA web standards. At the same time, complex content management system required constant support from the website admin.

What KIA Auto really needed was a one-stop-shop type of solution to gather all the data onto one easily accessible platform. The dealer network had to become one united and harmonious front.

Solution to Improve the Whole Dealer Network

KIA Auto was ready to ditch the headache and head towards success.

Modera Webfront provided official websites, with a harmonious theme, for all three countries as well as a unified website solution for all the dealers. The system made it easy to manage an online presence for everyone.

All the websites are centrally updated in real time via Modera Importer hub, saving KIA Auto a lot of valuable time.

Data Hub made it possible for the importer to centrally maintain an extensive set of car data for all 3 countries. The price lists, options and accessories, images, grades etc. were all finally stored in one place.  Thanks to Data Hub, KIA Auto can centrally update the content on all the dealers’ websites, making sure all the information is up to date.

Campaigns became consistent and timely with the help of Central Campaign Management, which allowed to manage and distribute campaigns, offers, news and events in real time.

By setting up Importer Stock, the importer could manage vehicle pipeline statuses, display free stock to its network and allow dealers to make car reservations and order online.

Once Modera Salesfront was implemented for the entire dealer network, the importer and distributor side became truly connected. The importer was able to receive real time master data, see distributor stock and provide sales funnel data to the distributor.

Modera automotive CRM provided real time performance data from the dealer network down to salesman level. It includes sales funnel data, leads and conversion data, etc.

Consistent Improvement Over Time

As much as the new solution was vital for the success of KIA Auto, it wasn’t an overnight miracle. It took time to implement new tools and for both the importer and dealer side to get accustomed to the changes.

With a little bit of time and effort, both parties could clearly see the benefits from the solution, and it became easier to stick out the learning and evolving process.

You can read more about automating with a automotive CRM in our overview.

The Results for the Dealership

KIA Auto has since enjoyed a significant increase in volume and conversion of online leads. Their website traffic has grown tremendously as have accessories requests via Online Accessories Sales module. KIA Auto now has aligned brand identity across all sites, maintaining dealer identity via local content.

Launching campaigns across all three markets has become 5 times faster, not to mention much more cost effective. All product data has been standardized and always up to date. Both the quality and speed of distributing multi-lingual data has increased.

KIA Auto can now capture and process leads very fast and convert them into offers in under a minute. Their clients can enjoy a truly unique purchase experience.

Customer Feedback

“It is a big step for us as a KIA distributor in Baltics to offer our dealers an all-in-one platform to manage their daily business, and that is unique to our needs. We are proud to be the pilots of Salesfront program, that is universal for distributor and dealers”

Sven Litvinov, Managing Director at KIA Auto

Services in This Automotive CRM Case Study

The information system for the KIA auto included a wide variety of processes and services. If you want to enjoy the same results as KIA Auto, check out the solutions they implemented. Read about another successful car dealer CRM implementation.

• Modera Webfront
• Modera Importer Data Hub
• Modera Salesfront
• Modera Importer Stock
• Dealer Performance Reporting

Contact us now to test a plan for your dealership or used car business for free.

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