
Connecting the Online and Offline Automotive Sales Experience
Gone are the days when the first step of buying a vehicle would be a visit to a dealership. Nowadays, customers conduct research and begin a large part of their

Gone are the days when the first step of buying a vehicle would be a visit to a dealership. Nowadays, customers conduct research and begin a large part of their

A crucial part of automotive digital retailing is to have a functional website with compelling content and advanced features. It makes the car buying journey seamless for customers, while boosting

The IT enterprise has grown by leaps and bounds in the last two decades, while introducing numerous innovative technologies that have made it much easier to operate businesses and associated

Used car sales have shown a massive shift in the last few years, be it search and purchase techniques, increasing preference for online shopping solutions, financing options, dealership services, or

It is a well-known fact that technology has completely revolutionized the automotive industry. For instance, automotive software plays an integral role in helping to manage operations, enhance efficiency, improve customer

Simply getting leads for your auto dealership isn’t sufficient, you have to ensure they are being managed properly, or several lucrative ones can fall through the cracks. That is why

While creating a dealership network, it is imperative to engage and communicate in a way that aligns with your business goals. It becomes essential for dealers to improve both online

Social media has become an integral tool these days for all kinds of businesses, including those part of the automotive industry. There are millions of users active on platforms such

Originally published in Swedbank’s private banking client magazine “Fookus”. Looking to buy an electric car? The bold-lined sporty Chinese SUV Aiways U6 would be a trendy choice. Want to go

Emerging technology has drastically changed the automotive industry. For instance, the demand for e-commerce platforms for vehicles has shot up significantly, especially after the onset of the pandemic. Consumers are
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